It’s January 30, 2025. A special date for this blog, as it marks the ten year anniversary of its launch. I’m a melancholic sort who often ponders the meaning of life and how short mine is, but as I reflect on the past decade I feel good about the work I’ve done here. Sure, for half of it I didn’t really make any posts, and some days my college years feel so very long ago. But it’s only been ten years since I was a sophomore! That’s not so much time, right? I’m still young… right?
Reading through my blog posts for the first time in a decade or so, I’m struck by how little my writing seems to have changed. Sure, I’ve got more life experience than the already-jaded college student who started this blog, but I feel my outlook on life and sarcastic writing style remains the same. I find myself not cringing at my younger self’s thoughts and opinions, a true luxury these days in a post-social media world. I think I might even have gotten along with past me, something else I imagine few can say. Sure, he could be an insensitive fool at times but that’s true of 2025 Ross as well, so… Can’t fault him too much for that.
But maybe ten years really is a long time. And maybe when something has lived that long, it’s time for a change. This blog has maintained its simple, Art Deco appearance for all of those years, and I feel like it deserves an update if I’m going to continue pouring creative effort into it. And thus, I have begun giving this site a fresh coat of paint, something that I hope will evolve it into an enhanced visual experience and submersion in the 20th century style and feel I want this blog to evoke. You may have also noticed the site has its own domain, no more .wordpress.com! For a year, anyway. Domains + hosting are expensive.
To honor that style I’ve loved for so long, let’s take a short journey through the architectural masterpiece that inspired my young, creative brain to the point where it has become a constant fixture in my mind as much as it is one on the New York City skyline: The Chrysler Building.
Now much has been said about this piece of art, so instead of writing a long history of the architect, the installation, and the broader details of what make it so brilliant (should be obvious), I’m just going to share some interesting facts and cool things I’ve gleaned over the years. The images are almost entirely from an amazing book I’d love a hardcover of – The Chrysler Building: Creating a New York Icon, Day by Day. Lots of cool shots of the building during its construction, which were almost lost to history when the author accidentally stumbled upon them as they were about to be destroyed.
Construction up to the 36th floor – July 12, 1929
Firstly, I’ll share something that came to my knowledge recently. On the 71st floor of the Chrysler Building was a public observation deck which – though closed since 1945, was a marvel of modern design. A gallery called “The Celestial” had breathtaking, one-of-a-kind solar system adornments and a spacefaring vibe that would have absolutely made the feeling of looking across the blossoming Manhattan skyline something truly resplendent.
Gorgeous stuff – if only there were more photographs of this floor. Alas, it was closed in 15 years after opening and destroyed thereafter. Now the room is taken up by some soulless corporation instead of being open to the masses. If we can’t get it back for the people, I’d settle for it being my personal penthouse at the very least.
There was also a gentlemen’s club – more accurately a “millionaire cronies of Walter Chrysler club” that, in contrast to its Art Deco exterior, was decorated with a mishmash of a more traditional look & feel. Texaco, a tenant of the building, requested that a lunch club for executives be added to the building, and thus floors 66 – 68 became a strange amalgamation of medieval, Tudor, and modern styles so it could be more palatable to the traditional old dudes who would frequent it, much to the perturbation of the architect. The Cloud Club was not as short lived as the celestial – stuff for the rich elite always has a longer lease on life – but it did finally close in 1979 due to a lack of executive interest.
You can also view a cool gallery of club images here, as it looked later in its life.
Something that might initially look silly but then become familiar, in our ongoing age of pointless extravagance and performative opulence, is this shot of the architects of several famous high-rises dressing up on stage as their own buildings. Their outfits and headwear wouldn’t be out of place on a runway in Milan in [present year], methinks.
Here you can also see a short video of the men milling about on stage, looking a mixture of amused and confused.
Finally, I would be remiss if I didn’t share an incredible mini-documentary video with you. Narrated by John Malkovich, who is as big a fan of the building as I am, it is a very amusing and educational 10 minute romp. Whoever wrote it – I wouldn’t put it past the writer of some of it being Malkovich himself – has exactly the kind of sharp wit I like. Do yourself a favor and check it out – the video is screwy and repeats itself after the end, so you can close it around 10 minutes in. Enjoy!
Here’s to another decade of this blog. I have found it most entertaining to write, and I’ve learned quite a few things because of it, and we all know how much I love to learn. As I mention in my Aboutpages, Cineri Gloria Sera Venit’s founding principle is to marry useful, interesting knowledge with a witty, entertaining presentation style. And, according to my three readers who all may or may not be related to me, I succeed in that endeavor. So why stop now?
My interest in architecture began quite a while ago. Long before I became interested in urban exploration, long before I studied all the amazing buildings designed by my favorite architect Frank Lloyd Wright, all the way back to a time where I was still building towering structures out of Lego.
By no means am I a savant when it comes to construction, design, and architectural beauty but I know enough to be dangerous. There was a point in my life where I would check out David Macaulay books from the library and pore over the details of every object within, marveling at the ingenious ways humans have created wonders so much grander than the mud huts we started out with. Over time, I developed quite the discerning palate as to what styles I found pleasing and what deserved to never again resurface.
For those wondering (if the current header of my blog didn’t give it away), my all-time favorite architectural style, something that may even merit an extensive post of its own one day, is Art Deco. An early twentieth century movement that inspired many of the incredible skyscrapers found in New York that are to this day widely renowned for their beauty. My second favorite style, a close one, would be Gothic. Medieval churches simply cannot be outmatched in terms of grand scale, mechanical ingenuity, and the sheer dedication to creating something awe-inspiring that their creators had.
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Those two movements are commonly held to have resulted in the most beautiful building the world has ever seen, so it’s no surprise that they top my list. I’m not entirely an aesthetic conformist though. There’s a third style that never fails to interest me, one that few would dare to say can stand even in the same ring as the two I just mentioned. Many would say it is the ugliest blemish on the face of the Earth since the birth of Mick Jagger. It is known as Brutalism.
Habitat 67, an iconic example of Brutalism
Brutalismis the spawn of a war torn Europe. Following the decimation of countless civilian homes, businesses, and institutions there arose a need for these things to be resurrected as quickly, and as cheaply, as possible. What could be cheaper than unpainted concrete? What could be cheaper than mass-producing boxes made from the stuff, a one-size-fits-all solution to building structures with a wide variety of use? Thus Brutalism became the preeminent style for much of the two following decades, before falling into disregard as being truly hideous and loathsome.
The way the name came about is something that has a little bit of debate surrounding it, but it’s also not particular interesting so I’ll only touch on it briefly. Apparently a Swedish architect used it to describe a house designed by some of his fellow craftsmen, and the term caught on to describe the new wave of architecture defined by sharp angles and striking simplicity. Though this is widely considered the beginning of the term, I find it interesting that the house the architect was talking about, Villa Göth, was made of brick and had a regular triangular roof, two things which are an exception, rather than the norm, to the Brutalist style.
The unremarkable Villa in question
Personally, I wouldn’t call it Brutalist at all. Just because it’s a bland square does not allow it to take on the mantle. Another theory is that the name comes from the French words for raw concrete, “béton-brut”. Concrete itself is the defining material of Brutalist architecture, but this also seems a bit too convenient and far-fetched to me to be the answer. However, the truth may very well be that one or both of those terms were the genesis of the name- but it doesn’t matter. Either way, let’s get back to the main focus of this article: crazy buildings.
Origin of the name aside, it can’t exactly be said that Villa Göth is Brutalist in nature or design. So what would early examples of real Brutalism be? Well, there is one building, or more accurately a series of almost identical buildings, that are considered to be the definition of early Brutalism. Even today they are held up as a prime example of its raw and striking style.
Berlin’s colorful Unité d’habitation
Built by the French architect Le Corbusier in the fifties and sixties, the buildings known simply as Unité d’habitation were made to be cheap, working-class housing for families displaced after World War II. Steel proved to be too expensive to use for its frame and thus Le Corbusier turned to the inexpensive béton-brut as a suitably strong and reliable replacement. Initially completing construction of the first one in Marseilles, 1952, he saw four more arise over the next decade. “Le Corbusier thought that high rise buildings could be used to create spacious city homes with the same amenities as a typical street” (source: dezeen.com). It was this design that inspired other architects to experiment with concrete as a medium for stripping down structures to their essence to provide new, exciting ways to build functional and cheap works of art. The important things to notice about Unité are its colorless concrete, lack of any curves, and small, claustrophobic windows.
To interject my own thoughts for a moment, while researching for this post I found a surprising lack of articles and architects talking about Brutalism’s clear Soviet influences. All sources point it out to be a style dominated and defined by French and English artists, which to me is crazy when you look at the communist buildings in formerly USSR controlled territories. To be fair, they are mostly built in the 1970s and 80s, so the builders weren’t early adopters or ones who defined the style. It wasn’t easy to find the names of the Soviet architects who built them either, which may be due to the culture of the country at the time. Perhaps you weren’t allowed to take credit for your own work in Russia unless you were a murderous dictator. Even so, I think that Russia was the country that most fully embraced Brutalism and poured out some of the most iconic and definitive works related to it. Observe:
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(Annoyingly the only picture or even reference I could find to the super-cool Het Poplakov Cafe was that image in various design articles. I’ll trust that it’s real though.)
Going back to the famous Brutalist artists, Le Corbusier’s work became popular with his contemporaries, and many British architects decided to take the style and run with it. A pair of British architects, dynamic husband and wife duo Peter and Alison Smithson, latched on to the crazy new theme and took it to new heights. Once again, the recent war had a huge effect on them as well. The New York Times Style Magazine stated “For a world still climbing gingerly out of the ruins of World War II, in need of plain dealing and powerful messages, this brand of architectural honesty was refreshing” (source).
The Smithsons created some remarkable buildings, as they were very talented architects who caught the eye of critics and communities early in their twenties. They designed stripped-down and simplistic modernist buildings – like the Hunstanton School (still in existence today as a high school), an early work which foreshadowed the direction that they would continue to take with their art.
The fairly hideous Hunstanton School
While even I have to admit it’s pretty bad, it was a huge success at the time and a springboard for the Smithsons’ careers. As their business continued to expand, it was evident that they were not only inspired by Le Corbusier but they also were helping to define the intrinsic principles of the emerging Brutalism.
Their career did not have a fantastic end, sadly. In the 1970s they built a housing complex that they hoped would successfully “combine the community of the Victorian slums with the efficiency and density of Le Corbusier’s housing blocks” (source: archdaily.com). Unfortunately the building had numerous structural problems and maintenance issues, and was recently completely demolished in favor of a new wave of housing. The fact that it fostered a high amount of crime due to the location and poverty of its residents only served to further harm its image, which is all it took for the public to lose faith in the Smithsons. Nevertheless they were absolutely instrumental in shaping and defining the Brutalist style. There were many other excellent artists similar in vision to Le Corbusier and the Smithsons, but for brevity’s sake I will encourage you to look up some of them on your own if you want to learn more about the brains behind the Brutalist buildings: Walter Netsch and Gottfried Böhm have some interesting work.
Now after all that, you would expect this style to have died a quiet death, buried deep in the ground at a funeral ceremony no one went to. And you wouldn’t be wrong for expecting that. Vilified for so long, Brutalism was believed to have no place in the portfolios of modern, progressive architects. Like Millard Fillmore, its reign was short and unremarkable, dying around the 70s or 80s, depending on who you ask.
Interestingly enough, however, in recent years there has been something of a revival of appreciation for the style. Many of the remaining Brutalist buildings still in use are getting to the age where the question of renovation or even demolition comes up. Brutalist monuments and statues, long left to decay, are now seeing individuals stand up and claim that they should be properly maintained and preserved as relics of an important time period in art history. “Preservationists clamor for their survival, historians laud their ethical origins and an independent public has found beauty in their rawness.” (source: nytimes.com).
Robin Hood Gardens, the Smithson’s not-so-successful mass housing project. Credit: Steve Cadman, Flickr
While it is still rare to see the style even have a hint of influence in modern architecture, and we may never again see new works outside of avant-garde artists looking to be different, I think the fact that people having an open mind to the potential beauty of Brutalism is enough. It gets a lot of hate when in truth it was a very daring departure from the traditions of its time, and not a bad one at that. I have often found myself starting at crazy looking, absolutely one-of-a-kind buildings with great interest and wonder. Invariably, these are Brutalist in nature. As I mentioned before, they may not have the celestial beauty of Gothic churches or Art Deco monuments. But in my opinion, no buildings vary so much in design while working with such a small variety of materials, as Brutalism. Fortunately, others agree and wish to preserve these artworks. As the New York Times so excellently puts it: “Architectural fashions go in and out of style with disorienting alacrity. What is one era’s style is the next era’s eyesore, and in the midst of a demolition binge, a new generation learns to appreciate, often too late, what is disappearing” (source).
My interest in Brutalism mirrors its rebirth from the ashes of the late 20th century. When I first saw the style, without knowing its name but knowing it was related to ugly utilitarian Soviet designs of yesteryear, I had no use for it. Its in-your-face presentation clashed horribly with the muted and humble plain concrete bones, and I had no use for it. All the buildings looked the same, they were all boring, and lacked any of the creativity and majesty you could find in beautiful churches and towns built centuries earlier. How could we have taken a step, or maybe even several jumps, backward? Clearly the architects were just trying to be innovative and counter their fellow artists who were focused on decoration, facades, and form-over-function.
Well that may have been the case, but it was also the case that my opinions changed as I learned more about Brutalism and saw more examples of the style. It slowly began to intrigue me how easily identifiable the style was. No matter how crazy the building, no matter if it was a vast city hall or a small set of statues, the unmistakable simplicity of design and plain béton-brut instantly gave away their inspiration. I realized that there is a vast variety of ways architects expressed themselves by using this incredibly honest style. And suddenly I realized I didn’t mind it so much.
I can’t say I find the style ugly. Like everything, I believe it has a proper place and utility. Some things, like churches, town halls, and playgrounds should never be Brutalist. However, skyscrapers, office buildings, and housing complexes can make exceptionally good use of the style. Some visionaries can push the style beyond its limit and create some truly attractive pieces like the earlier shown Habitat 67. I would hate for the style to disappear altogether so I am glad it is seeing a small revival.
It’s not hideous. But I can’t say it’s beautiful either. A dilemma. How can a style not be ugly but not be attractive either? Well that attribute is something I find unique to Brutalism. It’s plain, open, and is an unpretentious expression that exudes the phrase “what you see is what you get.” I find it refreshing, and while I wouldn’t want to see it everywhere, I do believe it has a place in the world and can make for some truly thought-provoking, admirable artworks.